Does Hiring A SEO Company Make Sense Anymore?

Local SEO Company| SEO Services Ohio| Hire SEO Expert| Ohio and Michigan

 

While many respected retailers across the nation complain of lagging sales, the consumer market on the internet is booming. Many successful businesses have discovered that electronic commerce is a great way to make money. Many businesses have replaced their large stores with a website! The internet has allowed companies to complete transactions easily online and cut operating and payroll costs. Today, many companies operate out of a warehouse and send their products out for delivery. It is just that simple!

Let’s use Circuit City as an example. They had a well know national chain of retail stores. They saw a decline in profits and decided to close all their retail stores and conduct all of their business online. According to Circuit City, they are getting much better results.

However, reality chimes in and asks the question, how do they sell their products online? There are hundreds of correct answers to that question. Many small business owners are eager to market their business on the search engines such as Google, Yahoo and Bing. They discover that Search Engine Optimization (SEO) is one of the methods to market their business online.

Some aspiring business owners hire local SEO companies to complete the SEO services. However, is it a better idea to hire a SEO company or just hire an individual on payroll to complete the SEO strategy?

There are thousands of SEO companies available that claim to give businesses top rankings on the top search engines for many different keywords. They all have the same sales pitch. However, businesses need to understand that most sales pitches are truly outdated.

Here is how the process usually works. A business pays an SEO company $400-$600 to achieve better rankings on search engines. The SEO company gives their best effort and optimizes the website as promised. Their work is complete after a month.

At first, the business does notice an increase in traffic and positioning. Both parties are satisfied temporally. However, two months pass and the business notices that their website is beginning to fall in the rankings. Why is this? This is because the search engines rate websites on fresh content. Search engines love websites that update weekly or even daily. Websites that go untouched for weeks at a time will fall into extinction. The $400 seemed like a fair bargain at first, but we can now see that it is a waste!

If I was presenting this article to a 200 seat classroom, I would see 200 online business owners raise their hand and admit to experiencing this exact situation. There is no reason to feel embarrassed. Achieving top ranking on search engines requires time, creative writing and constant updates.

So what should these 200 business owners do now?

I would suggest to follow what many successful online businesses do today and hire an Online Marketing Manager to market your business. Many businesses hire individuals to manage their entire internet marketing campaign. Here is what you should expect from an Internet Marketing Manager.

• College Educated (Bachelor degree preferred)

• Good writing skills: Proper English and grammar

• Basic knowledge of web design including; HTML, XHMTL, XML, CSS and PHP.

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Website architecture

• Pay Per Click Management (Google Adwords, Bing and Yahoo Search Marketing)

• Social Media Management: Facebook, Myspace, Twitter and LinkedIn, Digg, Stumbleupon, Reddit, etc.

• Blog Writing: be able to write unique articles relevant to your product or service.

• Link building: knowledge of how the link building process works.

• Internet awareness: are they aware of the vast resources available online to market your business.

• Analytics and tracking: Google Analytics and ability to track progress

• Open-minded: internet constantly changes. A creative thinker will prosper with internet marketing.

In summary, hiring an Internet Marketing manager is the best way to achieve long term success. Your online business needs to have someone available to make updates to the website and write unique content daily. Establishing top ranking on the organic search is a long term commitment. However, the end result is getting the most bang for your buck! Good luck in finding the right Online Marketing manager.

Toledo’s Economy| Jobs in Toledo| NW Ohio Unemployment Rate

The Economy of Toledo, Ohio and Southeast Michigan

If you listen to any radio station in Toledo you will be bombarded by messages of how bad the economy is in Toledo. In fact it seems that is all what local DJ’s like Fred Lefebvre want to talk about. Do not get me wrong, I respect Fred as an experienced and talented radio talk show host. I remember listening to KISS FM many years ago when Denny Schaffer was the host. I always enjoyed Fred’s comments. However, I believe the constant banter of the current state of Northwest Ohio has to be turned into something positive.
Fred is just one of the many individuals in the media and community that continually beat this dead horse.

I graduated from the University of Toledo with the excitement of a 7 year old getting their first bicycle. I thought of all the places I could go and how I could get there. When you anticipate your career, it can be the same way. After graduating, I thought I could throw my training wheels in the trash and find that path. I found out I was wrong!

There have been many days where I fall into this self pity that nearly controls my life. All I hear is how bad the economy is and how unjust the political system is. But the truth is, everyone is going through the same thing. So getting carried away in depression will only get you farther from your goal.

I have been working two part time jobs as a Part Time supervisor and an Internet Marketing specialist. I saved my money I earned so I could move out on my own and even buy a house. There were times where my elders suggested I move out of Toledo and go somewhere where there are more opportunities. I nearly followed their suggestions. However, I choose to have faith.

Constructive criticism is one of the most important techniques to master for a manager or an individual living in society. It can lead to innovations and an improvement in performance. However, when there are extreme doses of constructive criticism without possible solutions, the downward spiral begins for overall morale.

That is what I continually hear from members of our society. People speak out with obnoxious outbursts that offer nothing to society. That is exactly what will lead Toledo into a lonely place. This is a place where no business has any confidence in the community within. With this lack of confidence comes the loss of jobs.

There are many factors that are hurting our economy in Toledo and Michigan.

1. Job layoffs
2. Struggling stock market
3. Poor real estate market
4. Poor decisions by key leaders
5. Changes in industry trends
6. Labor unions
7. Wasteful projects
8. lack of pride
9. Not appealing to potential businesses
10. Greed
11. Increasing costs of fuel, food and other commodities

However, far too many people spend their entire strength complaining about that list. No one is perfect. Unfortunately, people will make mistakes and make poor decisions. Some are unwilling to sacrifice their own wishes to do the best for the greatest number of people. The idea of humanity is quite simple. We all are different. We all have different thought processes. But our maturity levels should teach us that our differences should appeal to us to work together to solve problems. It is these different thought processes that could lead to opening doors that may have never opened. Right now we are only using our differences to push each other farther away. I am going to conclude this message with this quote. “Don’t fear failure. Fear not learning anything from your failure”. It is time to do what is right for everyone. Despite thousands of years of education and revelations, humanity still has failed to understand that peace comes from the sharing of our hearts. Not keeping our hearts to ourselves!

Good luck to all the college graduates and the experienced work force in Ohio and Michigan. Your actions in life can lead to the success or downfall of our community.

Good day,

Brennan Deitsch